# Lead Scoring — EternalEngine CRM

AI-powered lead scoring that learns from your wins. Prioritize the hottest prospects and focus your time on deals most likely to close.

CRM & Client Management

# Focus on the deals that matter

Stop treating every lead equally. The AI scoring engine analyzes behavioral signals, engagement patterns, and deal attributes to rank every lead from 0 to 100 — so you always know where to spend your time.

[Start free](https://app.eternalengineos.io/signup?plan=free&interval=annual)[Back to CRM](https://eternalengineos.io/features/crm/)

Click to enlargeOne dashboard for revenue, deals and leads.

## Scoring signals that actually predict wins

It learns from your historical data to understand what a winning deal looks like — then applies that model to every new lead.

### AI Scoring Engine

The AI trains on your closed-won and closed-lost deals to identify the patterns that predict success. Scores update in real time as new signals arrive.

### Behavioral Signals

Email opens, link clicks, meeting attendance, response times, page views — every interaction is a signal. The more engagement, the higher the score.

### Engagement Tracking

Track engagement across every touchpoint. See which leads are heating up and which are going cold — before it's too late to act.

### Priority Sorting

Sort any view by lead score instantly. Your hottest leads always rise to the top so your team always works on the highest-value opportunities first.

## Score breakdown — transparent AI

the AI assistant shows you exactly why a lead scored the way it did — no black boxes, full transparency.

Lead Score — Sara Kim · GlobalTech

94

Hot Lead

Updated 2 minutes ago

Score Breakdown

Budget fit

+25

Decision maker

+20

Email engagement

+20

Meeting attended

+15

Company size

+14

## Work smarter, not harder

0

Wasted Effort

Stop spending time on leads that were never going to close. Score-based prioritization keeps your team focused where it counts.

40%

Higher Close Rate

Teams using AI lead scoring close 40% more deals by focusing efforts on prospects most likely to convert.

AI

Data-Driven Prioritization

Gut instinct gets you only so far. The AI's scoring is based on real patterns from your actual deals — not generic templates.

Questions

## Common questions, straight answers.

### Keep exploring

- [All CRM features](https://eternalengineos.io/features/crm/)
- [AI-powered actions](https://eternalengineos.io/features/crm/ai-powered-actions/)
- [Revenue forecasting](https://eternalengineos.io/features/analytics-reporting/revenue-forecasting/)
- [Plans and pricingFree to start; every paid plan has a 30-day free trial.](https://eternalengineos.io/pricing/)

How is a lead scored?

From the contact’s activity, deal size, stage age and how similar past deals converted, so the score changes as the record does.

Which plans include lead scoring?

AI lead scoring ships on Business. Every plan can sort and filter leads by hand.

Can I see why a lead scored high?

Yes. Ask the assistant and it explains the factors behind the score in plain English.

## Run your business from one place.

Five plans, seventeen launch apps, one dashboard. Set up in under 5 minutes — change tiers any time.

[Start free$0 forever • No card • Upgrade any time](https://app.eternalengineos.io/signup?plan=free&interval=annual)[Talk to Sales](https://eternalengineos.io/contact/)

From $0 · Basic $9.95/mo · Save 20% on annual billing · Upgrade or downgrade any time